Slowly but surely, the quality of hotel images in the Dominican Republic is rising. I have made it a point of informing all of my hotel clients that photos are probably the first thing clients see of the property. And therefore, these should reflect all of the wonderful aspects of the hotel, be it the service, location or architectural aspects.

Having a professionally made photoshoot will be a great investment and you won’t have to deal with it again for some time. But, if you insist on having photos done by non-industry photographers, you will be spending money continuously. Always take a look at the photographer’s website and make sure there is plenty of imagery from the hospitality industry.

Marketing hotel directors should know about professional photography. At least things like corrected verticals in the photos, overall cleanness such as no cords, no wrinkles, no reflections, etc. These are basic things that marketing and sales directors should look for intuitively.

The Dominican Republic lives out of tourism. We have major hotel chains such as Hilton, Marriott, Barceló, Meliá, AmResorts, Aman, Wyndham, Sheraton, Catalonia and Iberostar to name a few. Many of them know that photography and videography should be very well made with professionals so to guarantee the proper imagery the hotel deserves.

Here are some images I did a couple of weeks ago for AmResorts, Dreams Macao Beach.